Case Study:

Bristol-Myers Squibb needed a 20 minute video program to educate health care providers about Erbitux, it's first-line treatment for metastatic colorectal cancer. The challenge was filming 3 separate speakers in 2 separate locations while making them interact with each other on film. After creative directing video shoots in New York and Las Vegas with 3 doctors during the course of a month, I then composited the footage making them appear like they where occupying the same space with one another.